International trade is a sale and purchase transaction of goods or services between countries through exports and imports. In Indonesia itself, international trade has experienced many increases and decreases. This also applies to the fashion industry, which is one of the largest foreign exchange earners in Indonesia. The type of product that is currently in demand by the international market is men’s clothing, in contrast to women’s clothing, which has a relatively low increase. So this can be an opportunity for fashion companies in Indonesia who want to market their products to the international market.
Apart from that, Muslim fashion also has great opportunities in the international market because this type of clothing has an export value that increases every year. In supporting the fashion industry to expand into international markets, the government has made efforts to help increase market understanding and knowledge of fashion products. The potential for the Indonesian fashion industry can be said to be huge, supported by a variety of fashion products with export value, starting from shoes, jewelry, clothing, to cosmetics. So it cannot be denied that there are several local brands that have traded internationally such as Bucherri, The Executive, and Bagteria.